The Hispanic Entrepreneurship Training Program (HETP) has a simple mission: to provide culturally and linguistically appropriate business education and mentorship services for free to Hispanic small business owners.

Our classes are instructed by bilingual subject-matter experts with real world experience and successful track records in their respective fields.  Selected participants will have access to the resources and the know-how necessary to start and/or expand their businesses. The course’s focus is creating a comprehensive business and expanding participants’ knowledge of:

  • How to start a business
  • Market research and competitive analysis
  • Product development
  • Marketing strategies
  • Building an online presence
  • Leveraging Social Media Networks
  • Networking and client relations
  • Exporting and importing products and services
  • Procurement, Licenses and Certifications
  • Accessing capital and credit
  • Developing financial projections
  • Hiring and staffing
  • Bookkeeping and accounting best practices
  • Legal entities and relevant legal topics
  • Insurance and risk management
  • Pricing and negotiation
  • Business writing and presentations
  • Public speaking

The class will consist of 60 participants who have a new or existing business (5 years or less). Our bi-lingual instructors will guide them in developing and refining their ideas into a sustainable business. During the 40-hour course, participants will put together a comprehensive business plan, will gain an understanding of the foundational principles of day-to-day operations, and will be exposed to several subject-matter experts and panels.

At the end of the course, participants will be provided one-on-one mentorship/coaching to further develop their business plans or to focus on a specific area of their interest.

The program consists of 14 Friday virtual sessions (9:30 am to 12:30 pm) and 2 in person.